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Changing a negative corporate culture is like turning around an ocean liner – it takes a lot of energy, commitment, a good navigation team and it doesn’t happen quickly. Yet the ultimate success is determined by the focus and persistence of the captain and first officers.

Build a corporate culture that correlates to the level of performance you want your company to achieve. Research shows that a strong culture statistiaclly indicates that the company will be financially strong. Read about the four traits of strong corporate culture.

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